Creating Vector Map Illustrations For Business Purposes Written on September 7, 2009, by Internet Garner.
The first rule of business is that if your target clients don’t know where your business is on a map, you probably won’t get the recognition you deserve. A map illustration is becoming a popular way of showing potential clients on where you are located, but do so in a fun method.
Viewers can’t understand your map unless it is accompanied by a legend. The legend is just a box of definitions placed next to shapes that are used in your illustration. The legend is usually placed in a corner of the map, and contrasted nicely so that you will notice it right away. The proper legend provides information quickly and without confusion.
Contrast is very important when designing your illustration. A viewer should be able to look at a map and depict which colors are assigned to which objects on your map without a second thought. The color design, thus, is just as important as the legend in that respect. Carefully pick our colors, yet also don’t try to use too many colors to represent different things- otherwise you could confuse visitors.
You should not view your map illustration as a map- but as a method of reaching customers. If you look around, you will notice that every business has a certain brand, logo, or phrase that they stand by. You should include these things in or around the map illustration you have designed. That way you are creating your own map- not just duplicating a map that a viewer could find anywhere.
Maps become quickly outdated as new roads are built, buildings are destroyed, and environments change to reflect the construction of cities. It wouldn’t be uncommon to see a map only stay accurate for ten years or so. At that point in time when the map becomes obsolete, you can easily make changes to the map if your designer has provided you an editable map file. Ask what options you would have in making alterations so you can keep current.
Also consider obtaining a method of getting your map illustration out in print- but also for any website your business may be running. Integrating the illustration with your website will give you easy exposure to potentially millions of visitors. However, don’t neglect your region, and always keep printed maps and encourage clients to take them. In a sense, they act very much like business cards, only more subtle.
Final Thoughts
There are many steps to go through when developing your own map illustration. Start by finding a designer that can appease your request, whether in your area or through the Internet. Many talented artists can be found using the Internet, and at affordable prices.
Learn more about map illustrator and Pictorial maps.
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